Why Many Marketing Programs Fail at Delivering Sales Growth
Have you ever spent money on a marketing campaign, expecting to increase sales and been disappointed with the results? Many have! Far too many businesses are reliant on marketing efforts to fix their slumping sales. Marketing and sales go hand in glove, but they are very different processes. Did you know that? Many still cannot tell you the difference between the two processes and it leads to confusion when a company sinks a fair amount of money into a marketing campaign that fails to deliver the desired results in higher sales. The business owner is left scratching their head and wondering what went wrong. Defining The Terms So, “what is marketing?” you ask. According to Wikipedia and the American Marketing Association, “ Marketing is defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" Sales is defined by Wikipe